I know, I know. Those two words are practically synonymous in a lot of cases, but today there was an ad in particular that irritated me enough to make me want to blog about it. I have written about advertising before, but those examples were probably less brazen than the one I came across in the Daily Mirror while having my breakfast today at McDonald’s.
The perpetrator of this wonderful piece of ingenuity is Abans, and either they were out of cash to pay for a good ad, or they got one of their repair men to through something together for the papers.
I probably should not be so nasty, but if you look at the ad, it compares a big tv to a big woman and a flat tv to a slim woman and says that the choice between them should be obvious. Ergo a big woman and tv is unappealing compared to a flat woman and a flat tv. If I were a big woman, or a man who likes big women, or even someone with any sense of propriety, I would not be buying a discriminatory flat tv from what looks to be a sexually skewed company. I would expect a bit more sense from such a big brand, and not what looks to be an ad made by some horny old men.